Create your business metrics strategy

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Monitoring metrics is crucial for success, although the necessity for a metrics-based approach can vary depending on the business type. A local business, may not need to be as data-driven as a large enterprise, because they can identify issues immediately as they arise. The enterprise, however, has a critical need for deep insights in every department.

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0 - Not important at all (But why are you here then?) 🤷12345 - Somewhat important. I am (or should be) driven by data to some extent. ✅678910 - Data is my critical infrastructure. My business would close without it. 💣I'm not sure / Prefer not to answer

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Sophistication can come in many forms. You can either be using the best tools, the best North Star metrics, or even the most reliable data.

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0 - I don't track anything, and I rely on gut-feeling and experience to make all decisions. 😨12345 - I track the most common non-blended things that are made easy natively, such as Google Ads ROI or MRR. 📊678910 - I use industry-leading tools to produce world-class business intelligence for all or most decisions. 🚀I'm not sure / Prefer not to answer

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Business intelligence and data visualization are crucial to investors as it simplifies complex data sets into easily understandable formats, enabling them to make more informed decisions, predict market trends, and optimize their investment strategies. Also, a strong demonstration of numbers solidifies ambition and decreases the likelihood of an investment being wasted. As such, it will change your metrics strategy if fundraising is an important component.

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0 - Not important. I'm not looking to raise money. 🙅12345 - Somewhat important. I'm taking initial steps to prepare for future fundraising. 👷678910 - Crucial. We are actively fundraising or servicing deployed investments. 💰I'm not sure / Prefer not to answer

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As a company evolves through different stages, its metric strategy tends to shift in response to the changing goals, resources, and market dynamics. While a concept-stage company rarely requires a metrics strategy, a Series B company will likely not be able to operate without a solid metrics strategy.

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Idea/Concept Stage 🍼Seed Stage 🌱Early Stage / Series A 🌥️Growth Stage / Series B ⛅️Expansion Stage / Series C 🌤️Beyond Series C 🌞Publicly traded company 🏦I'm not sure / Prefer not to answer

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Improving your data strategy can happen for many reasons. Please help us understand what you hope to achieve.

Select one or several

Analyse historical data and performance and locate hidden opportunities 💎Monitor performance and take action on unexpected deviations 👀Incorporate goal setting and projections, and track your company towards a performance goal 🎯My business is out of control, and I want to return to the driver's seat. 😵Other reasonsI'm not sure / Prefer not to answer

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A bit of context will help us set you on the right path to the best possible metrics in your industry.

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What does your company do? *

Which industry are you in? *

Where is your business heading?

Do you already have any custom metrics in mind?

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Lastly, we need to know who you are and how we can return your metrics strategy document. ✉️

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Who are you? *

Which company do you represent *

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I want to schedule a free data expert to advise me further.

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